Pricing
The intelligence
doesn’t change by tier.
What changes is how much BHASM does on its own. Every tier runs the same scoring engine, the same governance stack, the same silence rules. Seed is free forever. No credit card required.
Seed — The brief.
Free
Forever · Up to 1,000 customers
The intelligence is there. The autonomy is yours to give.
The brief. 3 accounts surfaced.
At a $40 average order value, recovering 3 customers pays for 6 months of Growth.
AutonomyHuman approval required for every send. BHASM scores and recommends. You decide.
Growth — The reasoning.
30-day trial
$299 /mo
US & Global · flat rate
BHASM explains every decision. You see the signals behind every score.
The brief + the reasoning. Why every score is what it is.
A D2C brand with 5,000 customers typically recovers $2,500–$5,000 in month 1. Growth costs $299.
AutonomyConfidence above 90%: sends autonomously. 70–90%: surfaces for approval. Below 70%: held for review.
Scale — The autonomy.
30-day trial
$999 /mo
US & Global · flat rate
BHASM acts without waiting. You review outcomes, not approvals.
The brief + the reasoning + complete customer intelligence. 46 computed metrics available on demand.
At 25,000 customers, 1% recovery rate = 250 customers returning. At a $40 AOV = $10,000. Scale costs $999.
AutonomyFull autonomy within the governance stack. Every decision logged and cited. You review outcomes, not approvals.
Performance — The proof.
$999/mo
+ 3% of recovered revenue
Unlimited · no cap
The proof. We are paid when you recover revenue. Base covers the infrastructure; the 3% is alignment with your outcome.
$10,000 recovered → $999 + $300 = $1,299 total
$50,000 recovered → $999 + $1,500 = $2,499 total
₹5,00,000 recovered → ₹49,999 + ₹15,000 = ₹64,999 total
Minimum 3-month engagement. Attribution tracked end-to-end.
Everything. Always on. The data has always been there. We show you all of it.
We take 3%. You keep 97%. We have never lost money on a Performance client.
AutonomyAutonomous operation with SLA-backed governance. Quarterly business review included. We are accountable for outcomes.
Talk to us →
Enterprise
Existing scoring models integrate via API. Snowflake, Databricks, and custom connectors available on Scale and Performance. Day 1 intelligence active out of the box — 62 industry profiles, 18 buyer archetypes. Setup in hours, not months. DPDP, GDPR, and CCPA compliant. Built in India, ready everywhere. See the enterprise stack →
Why BHASM
Built for restraint. Not for volume.
| Capability | BHASM | Legacy ESPs | AI Copilots |
|---|---|---|---|
| Core philosophy | Send right — governed and mathematically justified | Send more — volume optimised | Generate more — prompt based |
| Veto layer | Hard governing rules — deterministic, non-overridable | None — sends unless filtered | Soft prompts only |
| Messages governed | ~1 in 6 held to protect relationship capital | Maximises sends | Variable |
| Urgency intelligence | 0–100 traceable score — multiple signals, fully auditable | Basic recency / frequency | Opaque — hallucination risk |
| Industry calibration | 62 silence profiles — Day 1, no training required | Requires months of setup | Requires heavy prompting |
| Decision auditability | Full log — every decision cited and exportable | Limited | Low to none |
| Compliance enforcement | Structural — DPDP / GDPR / CCPA enforced at engine level | Compliant but after-the-fact | Variable |
| Pricing alignment | Performance tier: base + 3% of verified recovered revenue — we earn when you earn | Fixed — charged regardless of outcomes | Fixed + usage fees |
BHASM sits as a governance layer on top of your existing stack. It does not replace your ESP. It governs what your ESP sends.
Confidence threshold ladder
How autonomy is earned, archetype by archetype.
Autonomy is not a switch you flip on the pricing page. It is a per-archetype metric that the engine tracks. Each tier names the contract; the threshold below names the mechanism that transitions you across it.
SeedEvery outbound message requires your signature. The engine drafts; you approve. Confidence is logged per archetype.
GrowthOnce confidence for an archetype crosses the threshold, you can flip Autonomous Mode for that archetype only. Per-archetype, not blanket.
ScaleAll archetypes have crossed threshold. Full autonomy within the governance stack. You review outcomes weekly, not approvals daily.
PerformanceSame autonomy contract as Scale, with SLA-backed governance. Quarterly business review. We are accountable for the recovery numbers — the 3% fee is our skin in the game.
Performance tier · recovery definition
What counts as a recovery. Named in the contract, billed only when proven.
A recovery is verified when a customer purchases within their 14-day attribution window after a BHASM-governed trigger. Attribution is per-customer per-window: if the same customer receives a parallel campaign from your team during their window, that customer is excluded from the 3% billable count (no double-attribution) — your other campaigns continue running. We do not require monopoly on customer communications.
Purchase falls inside the 14-day attribution window from the BHASM send.
Customer ID matches by email, phone, or connector ID.
GA4 cross-reference: BHASM UTM tag present on the conversion session (where GA4 is connected).
No concurrent manual send to the same ID during the 14-day window.
Purchase that occurred before the BHASM send — never counts.
Refunds, returns, chargebacks — deducted from recovery total.
Purchases from a different customer with a similar name — never counts.
Where BHASM sits
Legacy tools
Optimise for volume.
Send everything. Charge by list size. Domain burns. List decays.
Modern AI tools
Optimise for prompts.
Infinite personalisation. No guardrails. Hallucination risk. No enterprise CMO hands keys to an LLM.
BHASM
Optimises for restraint.
Hard-coded physics layer. Mathematical veto. Earns only when you earn. The gap nobody else occupies.
The question every other tool ignores:“Do we have the mathematical right to send this message at all?”
What changes between tiers
Autonomy is earned, not assumed.
Every tier runs the same intelligence engine — the same governance stack, the same silence rules, the same urgency scoring. The difference is who approves the action.
Seed — Free forever
The brief.
BHASM watches every customer.
Surfaces who needs a decision.
You approve every action.
The intelligence is there.
The autonomy is yours to give.
Growth — $299/mo
The reasoning.
BHASM explains every decision.
Low-urgency messages send automatically.
High-urgency still needs your call.
You see the signals behind every score.
Scale — $999/mo
The autonomy.
BHASM acts without waiting.
Every decision governed by the governance stack.
Every action logged and explainable.
You review outcomes, not approvals.
Performance — $999/mo + 3% recovered
The proof.
We earn when you earn.
BHASM runs fully autonomous.
Attribution tracked to the message.
3% of recovered revenue.
No recovery — no fee beyond base.
What changes between tiers is not features. It is how much of the intelligence you let run without you.
At a glance
What actually changes between tiers.
| Seed | Growth | Scale | Performance | |
| Customer limit | 1,000 | 5,000 | 25,000 | Unlimited |
| Sending | Manual only | Low-urgency auto | Fully autonomous | Fully autonomous |
| Weekly dividend | ✓ | ✓ | ✓ | ✓ |
| Channels | Email + WhatsApp | Email + WhatsApp | All channels | |
| Approval required | Every send | High-urgency only | None | None |
| Revenue tracking | — | — | — | ✓ + 3% attribution |
Common questions
Before you decide.
Start now
See it run on your customers.
Seed tier is free forever. Connect in 3 minutes. First weekly dividend runs automatically.
Urgency score
Every silent customer gets a 0–100 urgency score. Score breakdown traceable to its inputs — not a black box. 1 in 6 messages vetoed at the governance layer before they fire.
Outcome math
D2C: day 28 action → 67% recovery rate. Day 47 action → 34%. BHASM acts early, on purpose.
ROI in pricing
5,000 customers: typically recovers $2,500–$5,000 in month 1. Growth: $299 · Scale: $999.
Multi-region governance
DPDP Act 2023 · GDPR · CCPA. Regionally isolated data processing. Omnichannel execution — Email, SMS, WhatsApp. Day 1 intelligence active across 62 industry profiles.
Glossary · hover or tap any term
Urgency score — 0–100 composite. Five inputs. Every score traceable.
1 in 6 vetoed — messages drafted then stopped, not delayed.
18 archetypes — each customer classified on first purchase.
62 industries — pre-calibrated cycles and sensitivities.
Personal cycle — silence measured against their average, not yours.
World signals — news, weather, festivals, economic windows.
Multi-layer governance — structural gates every message passes.
14-day attribution — what counts as a real recovery.
Every feature, one click away.
Hero · live demo
The live engine, on loop.
Watch the engine score an active customer, run the governance check, draft the message, and validate the recovery — in eight seconds. Same engine the dashboard runs.
See the live card →
Try the engine
Simulate your list.
Pick an industry archetype and a silence duration. The output names the urgency score, the BHASM decision, and the governing rule that holds or releases the account — not just a number.
Open the calculator →
Audience switcher
E-commerce, SaaS, B2B.
Toggle the framework and the entire homepage recalibrates — customer name, urgency, value, channel — so you see your exact unit economics, channels, and compliance layer.
Switch the view →
The Retention Paradox
Why blocking 16% of outgoing messages raises total yield.
Inbox placement falls from 94% to 71% when you force the 4th sequence item. The frequency limit fires the veto to insulate domain health — preserving your absolute right to extract revenue when the timing is mathematically worth money.
Read the math →
Industry timelines
Six industries, Day 1 → Day 29.
Six end-to-end recovery timelines — the moment BHASM acted and the value protected.
Open the industry scenarios →
Pricing · autonomy ladder
Confidence-gated send authority
Seed: human approval. Growth: confidence-gated autonomous send. Scale: full autonomy within the governance stack. Performance: SLA-backed governance. Each tier names the autonomy contract, not the feature list. SaaS, Stripe, Snowflake, enterprise integrations included on Scale and above.
See the autonomy ladder →
2,847
₹2,400
₹24,95,722