Select an industry profile to audit its default urgency thresholds, silence baselines, churn signals, and channel rules. 62 profiles. Switch on connection.
Not a benchmark. A timeline a founder maps to their own customer. Six industries, six recoveries — each with the day BHASM acted and the value protected.
The scoring inputs, the laws, and the veto are universal. What changes by business model is which signal counts as silence and which law fires first. One canonical decision per profile, taken directly from the engine.
Drift signals appear before churn becomes obvious. BHASM acts inside the personal cycle, not after it has closed.
Off-season silence is normal. The lead-in before a new season opens is the only contact moment.
Second purchase converts a buyer to a loyalist. Once the conversion window closes, the path to loyalty narrows sharply.
Sustained feature-usage decline precedes cancellation by weeks. Behaviour signals before words.
Mid-course silence predicts dropout before the course ends. The inflection deserves a human, not automation.
A regular who misses two cycles in a row has likely found a replacement. Detect the deviation early.
Sustained contact without response damages trust. Surface for a personal, founder-led approach only.
Sharp login and transaction decline precedes account closure. Watch usage, transactions, tickets.
Mid-membership silence is the leading indicator of churn. Act while re-engagement is still credible.
There is a narrow pre-search window. Earlier feels aggressive; too late and the lead is closed.
There is a short post-cart recovery window. Past it, silence itself becomes the better signal.
A regular shifting their visit day is testing an alternative. Detect deviation in real time.
Early-cycle attendance drop signals churn well ahead of cancellation. Surface the signal early.
Customers do not tell you they are switching. They just stop renewing. Read the silence early.
Sustained data-usage decline precedes plan downgrade. Usage tells before words do.
Sustained missed opens signal disengagement, not absence. Adjust cadence before the spam mark.
52 days of silence is normal in luxury fashion.
In D2C supplements, it is churn.
BHASM knows the difference.
Every buyer archetype has a different silence baseline.
BHASM assigns it on the first purchase.
The window to recover a relationship is shorter than you think.
Most tools act after it closes.
Habitual buyers. Seasonal anchors. Loyalty seekers. The buying pattern is the identity.
BHASM reads behaviour on the first purchase and assigns one of 18 archetypes. The archetype shapes the personal cycle, the recovery window, and the message style. The customer never has to be classified by hand.
The engine never asks you to configure the silence window.
Every industry profile was calibrated before your first customer connected. Pre-festival peaks, post-disruption empathy windows, weekly attention rhythms — all read from world intelligence and applied automatically.
Your industry is here.
Your silence baseline is already calibrated.